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Tobacco futures

The possible futures for tobacco control

The agenda for tobacco control set in the 1960s and 1970s has been largely achieved in countries like Australia, but a huge problem still remains. This area of work is about developing and testing ideas of alternative ways forward.

To date two broad themes have been pursued, apart from their addictiveness:

• the need for stronger regulation of the tobacco industry
• the implication of the recent epidemiology that some forms of smokeless tobacco are relatively low in long term harm potential

This was the topic of a plenary presentation to the 2006 World Conference on Tobacco or Health in Washington DC, USA.

Publication

Borland R. A strategy for controlling the marketing of tobacco products: A regulated market model Tobacco Control 2003; 12: 374-382. and Liberman J & Borland R. "Regulating Tobacco to Minimise Harms" in T Stockwell, PJ Gruenewals, JW Toumbourou & W Loxley eds, Preventing Harmful Substance Abuse: The evidence for policy and practice, Chichester: Wiley, 2005.